Ignore Everybody

Enhanced Podcast [ 29:49 ] Play Now | Play in Popup | Download (67)

Today’s show focused on the new book from Hugh MacLeod, Ignore Everybody, which can be purchased on Amazon

Hugh MacLeod author, cartoonist and freaking cool guy! The following is from his site and listed as a 3rd person bio…

Hugh MacLeod is a cartoonist, who makes his living publishing fine art prints via the internet. His first book, “Ignore Everybody” is published by Portfolio, an imprint of Penguin.
Also known for his ideas about how “Web 2.0″ affects advertising and marketing, after a decade of working as an advertising copywriter, Hugh started blogging at gapingvoid.com in 2001. He first started off just publishing his cartoons, but as time wore on he started blogging about his other main interest i.e. marketing.

In 2004 he wrote “Ignore Everybody” and “The Hughtrain”, which both got widely read in the blogosphere, downloaded over million times in total.

In 2005 he scored his first major blog marketing success with EnglishCut.com, a blog he started with Savile Row tailor, Thomas Mahon. It tripled Thomas’ sales within six months.

Since mid-2006 Hugh has also been helping a small South African winery, Stormhoek “rise above the clutter” in the wine market by using Web 2.0 tools to get the word out. Sales have gone up fivefold since then, thanks to Hugh’s marketing efforts.

Since 2006 Hugh has been constantly engaged as a public speaker, giving talks in both Europe and the US, talking about Web 2.0 and the ramifications it has on business.

Hugh’s basic mantra about blog and Web 2.0 marketing is “It’s a good way to make things happen indirectly”, a point lost on many corporate types.

Talking Points

• Shout Out: Twitter Woes
• Shout Out: Cricket Fans
• Ignore Everbody

Video Replay

Chat History

06:39 ccmehil: Today 915am EST – “IGNORE EVERYBODY” a review of @gapingvoid new book
06:41 ccmehil: http://www.amazon.com/gp/product/159184259X?ie=UTF8&tag=dragonraiderscom&linkCode=as2&camp=1789&creative=9325&creativeASIN=159184259X
13:15 abesh: wassup dudes ?
13:20 wolf_gregor: Hi everyone
13:20 cminion: Made it for once
13:21 dahowlett: Yo dudes
13:21 abesh: hey guys
13:23 GretchenL0703: Finally I’m in! Hello all!
13:24 cminion: Why do most people blog? If they blog for themselves then tehy will keep going, if they blog for people to know them then tehey will fail
13:24 GretchenL0703: nasty echo
13:26 jspath55: g’day all. buffering up…
13:27 cminion: ive failed twice and now blog for myself
13:28 jspath55: craig – what blogging platforms do you like/dislike? I’m working with a team that is using WordPress.
13:28 cminion: yes it is he
13:29 cminion: how do you make the time to blog? that is my problem, ive got a dozen of posts that i never finisehd
13:29 dahowlett: I blog for me
13:29 jspath55: my best writing time is between 4AM and 6AM :}
13:30 dahowlett: Hugh has been a great help to me
13:30 abesh: same here as well….
13:30 abesh: what do people do to generate topics for blogs ?
13:31 jspath55: @abesh what time is for you? :/ like 7PM?
13:31 dahowlett: After 4 yrs of blogging f/t I only have 3 drafts – I publish almost everything I write
13:31 abesh: @jspath55 yeah 7:01PM
13:32 abesh: i bunked office today because I felt like bunking school
13:32 jspath55: I have 1 draft on SCN – a TechTour meeting blog I will never finish as someone did not send me input heh heh.
13:32 dahowlett: I used Blogger for abourt 3 days, then TypePad for a while then WP…and that’s it
13:32 dahowlett: …but I may be playing with Drupal son
13:32 dahowlett: soon
13:33 jspath55: At work, only MS SharePoint is officially supported.
13:33 dahowlett: @jspath55 – B&D must be deranged
13:33 abesh: i kinda like the flexibility that WP provides…
13:33 dahowlett: …oh – and I endure SAP Shite Blog Platform
13:34 jspath55: @dennis what’s wrong with using MS as a corporate content management foil?
13:34 dahowlett: @jspath55 – Sharepoint is a bag of crap
13:35 dahowlett: @jspath – it used to be a large pile of crap
13:35 jspath55: @dennis I have published >70 internal corporate blog posts on SharePoint. It’s my email avoidance tool.
13:35 GretchenL0703: some of us are creative despite all the roadblocks our organizations put in our path
13:36 cminion: @GretchenL0703 that sounds about right
13:36 timoelliott: Did you see the Netflix deck on their corporate culture, and creativity? interesting read: http://www.slideshare.net/reed2001/culture-1798664
13:37 timoelliott: Pretty scathing about “normal companies”
13:37 dahowlett: @jspath55 – glad you like it.
13:37 cminion: Just make Sure James had had his coffee first
13:37 dahowlett: James Governor is wall papering this week
13:37 timoelliott: Also, you just helped me realize that I have 300 draft blog postings going back several years!
13:38 timoelliott: Jam
13:38 dahowlett: Figs? Suppositories?
13:38 cminion: you can probably make alcohol, not sure if it will be drinkable
13:39 timoelliott: I have no thoughts!
13:39 GretchenL0703: does unripe fruit ferment?
13:39 timoelliott: Back to 2007
13:39 dahowlett: @timo: – isn’t that a diary?
13:39 timoelliott: I guess I just have a lot of bad ideas!
13:39 jspath55: We may be starting a corporate gmail pilot soon!
13:40 dahowlett: AirCon installed – now on to painting the office
13:40 jspath55: w00t!
13:40 jspath55: http://twitter.com/SCNotties !!!
13:40 cminion: Have you seen the http://twitter.com/TrendMoods i put together (though it is no longer live as my inet connect is dead at home)
13:41 dahowlett: Currently a relatively balmy 33 deg C
13:41 abesh: will you review my SAP MII book ?
13:41 cminion: TrendMoods: Just analyses the top 10 trends and some custom ones and gives them a good percentage
13:41 jspath55: Photo of my Mom and my wife visiting camp last week – http://www.flickr.com/photos/jspath55/3797100030/
13:41 cminion: the data is a week old
13:42 cminion: No worrys
13:42 dahowlett: I’m playing with iConnect from Ramana Rao – www.iconnect.com
13:42 dahowlett: Ramana is an ex-Xerox Parc rocket scientist and Irregular
13:43 jspath55: I had a brainstorm this morning about buidling @SCNotties awards to hand out. Need more videos!
13:43 GretchenL0703: foodies might be interested in my food pics fB album from my recent Mediterranean vaca
13:43 jspath55: /buidling/building/
13:43 dahowlett: @jspath55: – you look way too young
13:43 jspath55: Cya
13:43 cminion: Does many people use twitter for freecycling?
13:43 GretchenL0703: Bye!
13:43 dahowlett: CYA
13:43 cminion: do many people even*
13:44 GretchenL0703: I stole a menu from a restaurant wi th a pic of their bruschetta
13:44 cminion: Bye
13:44 cminion: thanks for the self promotion
13:45 ccmehil: Gretchen where are the pics?
13:45 ccmehil: thanks everyone and see you next week!